ORANGE, CA – As a member of the Themed Entertainment Association (TEA) for the last 18 years, Mad Systems’ CEO and President, Tricia Rodriguez, announces Presidency of the TEA Western North American Division at the annual International Association of Amusement Parks and Attractions Expo in Orlando, FL.
Rodriguez is CEO, President, and co-owner of Mad Systems, a certified Women’s Business Enterprise (WBE) and an award-winning technology company providing audiovisual systems and customized interactive experiences for museums, visitor centers, theme parks, universities and corporate headquarters around the world. Rodriguez has served on the TEA board for four full terms, and has been active as Vice President and Chair of the Western Division events for the last two years.
From the Hawaiian Islands to the Continental Divide, the TEA Western North America Division encompasses a wide variety of professions in the themed entertainment industry. The Western Division comprises several well-known theme parks, major owner-operators, content creators, and all of the supporting professions that make this industry possible, including a wide range of design studios, architects, fabricators, integrators, artists, and many other businesses. The Western Division region is also home to the TEA Corporate Headquarters in Burbank, California, and the Annual TEA Summit and Thea Awards Gala, held each spring in the Los Angeles area. The bulk of members in the Western Division are centered in Southern California, however, the TEA holds strong in several other Western areas including Las Vegas, San Francisco, Denver, Seattle, Vancouver, and the Hawaiian Islands. Being the locale of the Corporate Headquarters, Western Division members frequently collaborate with members in other divisions, and serve markets throughout the world.
The mission of the Western Division is to position its members to take advantage of the opportunities the future will offer. To help make this possible for members, the Western Division puts a heavy emphasis on events, holding them regularly. This includes monthly mixers, company open-house nights, behind-the-scenes tours, educational programs, and of course, the annual holiday party. The Western Division cares about the future of the association in its region, and members work closely with the NextGen committee to actively involve students and recent graduates, to develop a substantial and energetic group of themed entertainment professionals for years to come.
Under great leadership including past President David Price, the TEA Western Division has become a trusted and exciting organization to be a part of. Rodriguez explains that “my connections in the themed entertainment industry will put me in a position to competently lead the Western Division board in a positive direction toward continued growth. It has been an incredible opportunity to serve those in the themed entertainment industry, execute and plan intriguing educational events and mixers, and overall, help continue to grow the organization.”
In addition to Rodriguez’ personal involvement with the TEA, her company, Mad Systems, has been heavily involved as an active Global Sponsor of the organization as a whole, but also a regular sponsor of mixers throughout the year.
About Mad Systems
Mad Systems is an award-winning technology company providing audiovisual systems and customized interactive experiences for museums, visitor centers, theme parks, universities and corporate headquarters around the world. Mad Systems uses the latest technology when designing A/V systems using non-proprietary equipment wherever possible, to create long lasting and easy to maintain technology. A majority woman owned company and certified WBE founded in 1998, Mad provides a full range of solutions to the many challenges of audiovisual (A/V) presentations including everything from interactive computer systems to video display solutions to clients around the world. Mad Systems also provides consultancy and project management for designers and fabricators across the culture and entertainment industry.