Interactive Experiences to Engage Your Target Audience
As we approach EventTech 2015, the event marketing conference focused on using social media and technology to enhance live experiences, we wanted to bring to light an exciting trend in marketing that’s continuing to gain more hype. Brands are focusing …
Mad Systems wins prestigious Commercial Integrator award
Mad Systems are proud to announce that we have been awarded the prestigious Commercial Integrator award for the interactive experience that we designed and built for Yahoo!, used at the CES2015 exhibition in Las Vegas earlier this year. The experience was …
Discovery Cube Expansion opens in Orange County, California
Mad Systems were employed to design and implement the theater audio system as well as the background music and paging systems for the new expansion at the Orange County Discover Cube, which had its official opening today (Thursday June 11th …
Mad Systems in Hong Kong, IAAPA/TEA/BlooLoop June 2015
Mad Systems荣幸地宣布我们即将赴港参加2015年IAAPA展会和2015年Blooloop会议。借此时机，我们真心希望与您探讨合作可能，帮助您打造技术设计和完美呈现。我们将在6月15日（星期一）至19日在香港。Mad Systems是一个拥有15年经验的世界顶级视听和综合技术公司，足迹和经验遍布世界。我们特别专长于主题公园、博物馆、家庭娱乐中心、体验中心和餐厅，当然还包含活动和营销解决方案。 Mad Systems are pleased to announce that we are on our way to Hong Kong for the IAAPA 2015 and the blooloop 2015 conferences. We would welcome an opportunity to discuss possible collaboration and help you with …
First Live Performance (the bragging rights)
One of the ‘cool’ things about the work we do is that there is always something unusual going on, or some unusual “opportunity” to be enjoyed. Yesterday’s fun gig was to make an “opportunity” by claiming the bragging rights of …
Mad Systems Works to #MakeItHappen
We are only three months into 2015 and coming up to International Women’s Day. Women all over the world are calling for gender equality, from Patricia Arquette’s famous Oscar speech, to the world renowned #HeForShe movement promoted by A-list celebrities …
the Power of Experiential Marketing
Marketing related work represents some of the fastest growing jobs in 2015. There’s all different kinds of marketers; examples are Content, Brand, Social Media, and Experiential marketers. Each of these drive business in their own way. Some strategies are more common; others …
TEA behind-the-scenes tour at DSC LA
At the Themed Entertainment Association‘s Western Divisional Mixer last week, TEA members got a #BehindTheScenes look at the Discovery Cube Los Angeles and got to check out some of Mad’s work, including the #Aquavator, the #HelicopterTour, and #ParkScience exhibit. Our entrepid reporter Kat Lathrop was let loose …