CheshireCat®

And You Thought CheshireCat® Was Just Some Facial Recognition Stuff…
If You Just Want to Know the Basics
CheshireCat® by Mad Systems delivers lightning-fast visitor personalization (approximately 0.5 seconds for optical recognition) while fully preserving visitor privacy. Operating entirely on-site without internet connections, it utilizes encrypted digital “fingerprints” rather than storing faces or personal details.
CheshireCat® instantly recognizes visitors through various methods including facial recognition, RFID/NFC tags, QR codes, and license plates, adapting media seamlessly to visitor preferences. The Fcial Recognition part can do its recognition using visible or infra-red light for operation in dark environments.
A quick breakdown of this page
The first section is about the basics, and the initial explanation is about museum applications. Skip this section to find a more detailed capability breakdown and information on applications for different verticals. Please follow the headings below to find the level of information you want.
For Museums – a quick explanation
In museums, CheshireCat® works with Alice® and Lory® to transform passive exhibits into hyper-personalized, inclusive experiences. It instantly identifies each visitor to get Alice® and Lory® to select, create, or edit and deliver media that meets their preferred language, interests, accessibility requirements, and learning styles, delivering tailored multimedia content. The system dynamically manages group experiences, synchronizing family or tour groups’ content, and provides immediate alerts with progressive wayfinding if a visitor, such as a child, strays from their group.
- Multilingual & Inclusive Tours: Guests are greeted in their language and receive content in their preferred mode. CheshireCat® works with Alice® and Lory® to stream narration to gallery devices, or visitors’ own devices or hearing aids and displays captions or sign-language videos as needed . A Japanese tourist and an English-speaking child at the same exhibit each hear the story in a form that tailored just for them.
- Dynamic Exhibit Control: Cameras can adjust the exhibit itself. For example, if the system detects a person’s height, it can automatically lower the controls on a touchscreen, the touchscreen or podium for easier viewing . If it identifies a non-English speaker, it will instantly enable subtitles or play a translated version . Exhibits become “aware” of the audience and morph on-the-fly for optimal access.
- Location-Aware Content: As visitors roam, geolocation (via beacons, Wi-Fi/GPS, the earth’s magentic field, or cameras using recognition or a combination of recognition and personalization) tracks their path. CheshireCat® then gets Alice® and Lory® to push media relevant to each new zone . If someone lingers by the ancient Egypt display, the system might queue up additional pharaonic tales; if they head to the planetarium, it switches to space content automatically.
- Coordinated Group Experiences: School trips or family tours can be set up as identifiable individuals forming a group, or they could wear matching identifiers, so CheshireCat® knows who’s with whom . All members of a group receive synchronized content (e.g. a science demo suitable for kids), and if the system ever sees a child without a matching group badge, it can trigger a safety alert to staff .
- Merchandise & Memory: Even the gift shop and café can feed into the experience. CheshireCat® can correlate a visitor’s purchases (captured via RFID/card swipes) back to their profile . For instance, if a teenager buys a dinosaur book, the system notes that interest and might later suggest the museum’s paleontology archives. In this way, the museum continually learns and enriches each visitor’s narrative.
Together, these features create museum visits that adapt instantly to each person – making exhibits more engaging, accessible and personalized than ever before.
The Basics
CheshireCat® isn’t merely facial recognition—it integrates multiple identification methods including RFID, NFC, QR/barcode scanning, GPS, Bluetooth, license-plate recognition, and visual group identifiers (like colors, patterns, or badges). Once identified, visitors receive adaptive content that intelligently caters to their preferences, accessibility needs, and engagement levels, delivered through various devices or public displays.
All recognition and personalization processes occur securely at the local venue, ensuring complete privacy.
A little more Detail
CheshireCat® encompasses extensive recognition capabilities, using methods including high-resolution facial recognition, RFID/NFC readers, barcode/QR scanners, GPS tracking, Bluetooth beacons and license plate recognition, all processed rapidly (about 0.5 seconds) on local edge computing infrastructure. It intelligently manages individual and group dynamics, recognizing families or groups via shared identifiers such as matching badges or clothing patterns, and adapts media accordingly, even monitoring group cohesiveness to ensure safety and continuity of experience.
Privacy is paramount; CheshireCat® exclusively utilizes encrypted, anonymous digital identifiers stored locally, without cloud dependency.
CheshireCat® seamlessly integrates with point-of-sale and transaction systems, correlating purchases and visitor profiles to enhance personalization further. Combined with Alice® and Lory®, he system supports comprehensive accessibility options, delivering tailored content through hearing aids, headphones, sign language videos, captions, braille, and tactile feedback.
The system’s advanced analytics capabilities include real-time visitor counts, demographic insights, and content engagement metrics, facilitating sophisticated crowd management and flow optimization. CheshireCat® serves various sectors—museums, retail, hospitality, transportation, healthcare, and education—with personalized experiences powered by a secure, rapid, and comprehensive visitor recognition and management platform.
The Deep Dive
CheshireCat® is far more than a face scanner – it’s a full-spectrum visitor personalization engine. Instead of relying on a single ID method, it taps everything: high-resolution cameras for facial recognition , RFID/NFC readers, QR/barcode scanners and even GPS or beacon triangulation . It can link a person to their car by reading license plates (our patents cover even recognition of unique vehicle markings like dents, and there are times that recognizing the vehicle type and condition will allow us to tailor messaging) , and it can recognize groups wearing the same colored badges or badge/clothing patterns . All of this happens on-site: CheshireCat® runs entirely on local servers (no internet needed), creating only encrypted “digital fingerprints” of each visitor – no actual photos or names are stored . As soon as someone is identified, the system pulls up their profile and triggers tailored content in real time. In short, CheshireCat® quietly combines every available cue to know who’s in front of it and what they’ll enjoy, without compromising privacy .
- Multi-modal ID: Visitors can be identified by face, RFID/NFC tag, QR/barcode, GPS/beacon, the earth’s magentic field, fudicial markers, etc. . CheshireCat® can fuse these signals so guests are recognized instantly and intuitively where a higher than normal recognition certainty must be achieved.
- Vehicle Linking: The system reads license plates and matches them to traveler profiles . For example, a family arriving together in one car will all be recognized as a group, even if not wearing badges.
- Group Awareness: Families, school or tour groups can be registered using just facial recognition, of course, but they also often wear the same color shirt, lanyard or badge. CheshireCat® spots those visual cues and treats such visitors as a unit . It knows when people belong together and can adjust experiences accordingly (e.g. giving a single photo opportunity credit to all group members).
- Privacy-First Edge Processing: All recognition is done locally. The system never uploads photos or personal data – only anonymous, encrypted templates and preference tags remain . This edge-based design means personalization without privacy compromises. Where multiple systems should be connected for multi-premise utility, this can be done through secure connections. Information required to be shared does not need to include other than encrypted vector diagrams that will only work on authorized, connected systems.
- Adaptive Content Delivery: Once identified, the sytem each person automatically gets a custom content stream on their device or exhibit display. It weaves their preferences (language, subject interests, accessibility needs) into the exhibit’s main (“primary”) presentation . The result is a seamless custom tour: your 8-year-old might hear a fun cartoon version, while their parent hears more detailed scientific narration.
- Accessibility & Alerts: CheshireCat® can be combined with Lory® to stream audio directly to a visitor’s hearing aid or headphones, provide subtitles/sign-language videos, or even tactile feedback for visually impaired guests . It also powers advanced wayfinding and safety alerts – for example, it can guide people through the space on personalized maps and notify staff immediately if a small child separates from their group .
In essence, CheshireCat® isn’t “just facial recognition” – it’s a privacy-protecting AI-powered concierge that sees every visitor, understands their context, and uses other AV++® components to adapt every bit of content and service around them.
Other Verticals
CheshireCat® isn’t limited to museums. Any environment with visitors can leverage its magic:
- Retail & Quick Service: In stores and restaurants, CheshireCat® can be linked to POS and loyalty systems. A customer presenting a loyalty tag or a view of a license plate in the parking lot can trigger personalized customer service, digital signage or menus. For example, it could recognize a returning diner’s car at the drive-thru and display their favorite order on the screen. Registeration information, purchase data and other historical information, if the customer opted in, then further refine recommendations on the fly.
- Theme Parks & Attractions: At amusement parks or zoos, visitors often move in groups. Recognition, RFID wristbands or matching color shirts let CheshireCat® track families, delivering age-appropriate narratives and keeping everyone safe. If a group leader stops at a ride queue, the system knows which others came together and can resend them tickets or alerts. Real-time crowd insights and family-separation alerts ensure both fun and security.
- Transportation & Airports: In busy terminals and transit hubs, CheshireCat® provides smart wayfinding. It can greet travelers by name (displayed on information boards) and present progressive directions tailored to their flight or gate. Language recognition and personal profiles help display announcements in each person’s preferred language. If two family members pass through security separately, the system can notify staff to reunite them (thanks to its alert module) .
- Cruise Ships & Hospitality: Guests returning by car or shuttle (license-plate identified) or walking through the lobby (facial recognition) are recognized instantly . CheshireCat® can then preload their room’s entertainment with favorite playlists or guide them to the right check-in desk. Throughout their stay, it suggests shows or excursions based on past cruise data, adjusting on-the-fly as each day unfolds. They’ll be recognized by bar tenders who will have their name and relevant information possibly including their favorite drink, sport, and sports team, any allergies in the restaurant, and details for agents at customer service stations.
- Healthcare & Education: Hospitals and campuses use CheshireCat® for orientation and accessibility. An incoming patient or visitor with mobility needs can be routed on accessible paths, exhibits in learning centers (like a science center wing) automatically present material matched to the visitor’s age/education level, and interactive avatars will have the right Body Of Knowledge loaded to have relevant conversations based on their background, age, and preferred language. Recognition, badges or RFID cards identify each person and ensure information is delivered in the right language and format.
In any of these scenarios, CheshireCat® quietly links sensors, context and data: it recognizes who’s there, knows what they need, and delivers exactly the right content, all while preserving privacy .
If You Really Want to Know What Our CheshireCat® IP Can Do
Imagine a corridor of exhibits, each embedded with cameras, scanners, and displays – all wired to a hidden brain. As soon as a visitor steps in, CheshireCat®’s on-board AI springs to life. The cameras capture the person’s face which is then converted into an encrypted biometric signature to be compared with other encrypted signatures, while RFID/NFC readers and QR scanners can simultaneously check badges or mobile tokens . Even a license-plate camera at the entrance logs who came in by car. The system cross-references all these cues to identify the visitor without any guesswork. Critically, all this processing happens on the edge: CheshireCat® never needs the cloud, so all personal data stays in-house . We only keep an anonymous template of “Visitor #42” with preference tags – although having some data like their names helps, our system fully supports “anonymous recognition”, where no photos, names or sensitive data is kept.
Once someone is identified, CheshireCat® hands that system to other AV++® technologies that then fetches their profile: languages, accessibility requirements, interests, past interactions and even prior purchases. Then it selectes, generates, or composes a custom media stream for that person. A neural-network engine can then continuously refine this mix; it learns from every interaction. If the visitor smiles at a fun fact, the AI can note the positive response (analyzing cameras or audio cues ) and queues up more of that type of content. If they seem bored, the system can change course. The result is a fluid, on-the-fly personalization where each chapter of the tour is adjusted by a combination of rules and machine learning .
CheshireCat® also knows where you are and who you’re with. Its network of sensors geolocates visitors (via beacons or image triangulation) so it always delivers media for the right spot . When a family arrives, their shared group marker (like matching badge or car link) keeps their itineraries in sync . A different voice or visual theme is sent to each listener if needed – for example, audio to an impairment aid for one guest and captions for another, a preferred male voice to one, and a female voice to another. The system even powers advanced features: it can update digital wayfinding displays to reflect crowd flows, or push a “family separation” alert to staff if a lost child is detected .
In short, our patented CheshireCat® IP quietly orchestrates it all. It handles the heavy lifting of sensing and AI analysis, so that the system can deliver the right content at the right time and place, for each visitor. From seamless face/RFID recognition to multilingual narration, AI-driven content updates and smart wayfinding – every capability works together as a coherent whole. The result is an utterly personalized, inclusive, and intuitive experience that feels like it was designed just for you, while you remain completely anonymous and protected .

