Designers shape the emotional and narrative experience of a space. Mad Systems supports that creative vision by integrating technologies that enhance, never distract from, the designer's work. We bridge the gap between concept and execution, ensuring that every artistic choice — from ambience and pacing to interactivity and flow — is supported by reliable, well-engineered systems. Your vision leads. Our engineering makes it possible.

When scenic work is underway, timing and coordination become critical. We work closely with fabricators to ensure technology integrates cleanly and reliably into the built environment. We review mechanical and electrical considerations alongside the GC and EC to confirm cabling, pathways, cooling, mounting, access, and maintenance requirements. Our goal is to make installation efficient and predictable, reducing surprises in the field.

Brands and IP owners operate in a world where audiences are surrounded by constant media. We work with brand teams, creative agencies, and experiential producers to integrate advanced audiovisual and personalization technologies into branded environments and events. Using tools such as multilingual media delivery, emotion-aware interactions, privacy-centric recognition, and personalized storytelling, we help brands create experiences that feel tailored, relevant, and authentic.

Mad Systems is guided by our IDEA values – Inclusivity, Diversity, Equality, and Accessibility. We believe that communication, storytelling, and participation should be available to everyone, regardless of language, ability, or physical requirements. Through tools such as multilingual media delivery, adaptive content, personalized assistance, and technologies like CaterPillar™ for visually impaired navigation, we help create environments where every guest can participate meaningfully. Accessibility is not an add-on — it is a core part of how we design.