Alice™ Case Study # 1
Here’s an example of what Alice™ does:
First we feed a body of knowledge, in this case we use a rather minimal biography about Leonardo Da Vinci. This establishes the essential data or body of knowledge, that Alice™ should use for its primary knowledge.
Initially, let’s assume that there is nobody at the display in the museum, and it just changes from one of his inventions to another, with ever-changing imagery and text, cycling until a person shows an interest in this exhibit.
Now a kid walks into the museum, and registers at the front using a kiosk. He has indicated that (1) he is 10, (2) he has a preference for science (3) he would like to know the basics, and (4) he speaks Dutch.
When he gets to the exhibit about Da Vinci, there is an image of DaVinci working on the prototype of a tank in his workshop on the screen because that kid indicated he was into science. The Dutch subtitles and voice coming from the screen briefly talk about how Da Vinci was not only an artist but also a scientist.
Next up is a 60 year old woman who indicates that she is interested in more detail, prefers history rather than science, and her language is Castillian. The information provided to her goes into more detail about the history of Da Vinci and his work.
A Greek 22-year old college student walks in and registers in the system. She indicates that she wonders who Leonardo Da Vinci is, and would like to know more about the man and his history. She gets similar information as the woman but in Greek.
Alice™ Case Study # 2
Let’s imagine a major Art museum in New York that has Alice™ technology installed. Maria is visiting the museum and she has been there before.
Upon entering the museum, Maria is greeted by a digital screen with several avatars, each promising a slightly different approach to the way a visitor will experience the museum. Maria greets one of the avatars. This is Alice™, a virtual docent who’ll accompany Maria throughout her visit. Alice™ recognizes Maria through her museum membership card’s barcode scanned upon entry. Alice™ has accessed Maria’s profile, which includes her preferences set during her previous visits: her interest in Impressionist painting, her proficiency in both English and Spanish and her slight hearing impairment.
Alice™ begins by offering Maria a warm, personalized welcome in Spanish, her preferred language. Alice™ then suggests a curated tour of the Impressionist section of the museum, taking into account Maria’s past interest in this art period. Alice™ also informs Maria about a special exhibit on Claude Monet that wasn’t available during her last visit.
As Maria begins her journey through the museum, Alice™ provides her with information via a handheld device, like her phone, that communicates with the system. When Maria approaches an artwork, Alice™ generates and presents rich, contextually relevant information about the piece. For instance, when Maria stops in front of Monet’s “Water Lilies”, Alice™ displays text about the painting’s historical context, Monet’s technique, and even a little anecdote about the artist’s garden in Giverny. The information is presented in an engaging manner, including comparisons with other works by Monet in the museum, and changes each time she visits, providing fresh insights.
The system also encourages Maria’s interaction, asking her questions about the artwork and offering deeper dives based on her responses. For instance, when Maria expresses interest in the painting technique used in “Water Lilies”, Alice provides further information on Monet’s use of color and brushstrokes in his later years.
As Maria moves on, Alice™ continues to adapt to her journey. When Maria takes a break at the museum cafe, Alice™ suggests a short video about the museum’s architecture, perfectly suited for a relaxing break.
Towards the end of her visit, Maria shows interest in a sculpture she hasn’t noticed before. Alice™ quickly generates a path, guiding Maria to the sculpture while ensuring she doesn’t miss other works of interest along the way.
Upon exiting the museum, Maria receives a personalized message from Alice™, thanking her for her visit and offering a digital summary of her tour, including the artworks she viewed and additional resources for further exploration.
This immersive and dynamic experience, provided by Alice™, makes Maria’s visit to the museum a unique, personalized journey, heightening her engagement and leaving her eager for her next visit.
