Traditional and Advanced
AV Design, Integration
& Interactive Development
Proven audiovisual systems
+ next-generation personalized technologies
Mad Systems designs and delivers complete audiovisual solutions for museums, visitor centers, theme parks, attractions, corporate experiences, and public spaces.
We build robust traditional AV systems every day – and we also offer next-generation tools that take visitor engagement to the next level.
Whether you need classic AV, immersive interactives, or advanced personalized systems, we deliver solutions tailored to your experience.
AV Reinvented: Introducing AV++®
For many companies, traditional AV is the finish line.
For us, it’s the starting point.
Mad Systems’ AV++® suite blends proven audiovisual engineering with our patented hyper-personalization technologies. Built on the QuickSilver® backbone, our non-proprietary, node-based AV platform, AV++® enables more flexible, scalable, and future-ready systems.
QuickSilver® eliminates the fragility of proprietary hardware, reduces installation time and cost, extends lifespan, and enables experiences that respond to each visitor.
AV++® brings together recognition, personalization, accessibility, analytics, and intelligent behaviors into one unified, optional layer. Use traditional AV. Use AV++. Or use both.
You choose the level of innovation — we deliver it.
Industries Elevated by Mad Systems’ AV++® Technology:
🖼️ Museums & Cultural Institutions
🎢 Theme Parks & Attractions
🌐 Visitor & Experience Centers
💼 Corporate Briefing Rooms and Experiences
🎬 Entertainment & Live Events
📣 Branding
🛍️ Retail & Flagship Stores
🚗 Drive Through Restaurants
🚢 Cruise Lines & Maritime
🏨 Hospitality & Resorts
🎓 Universities & Education
🏥 Hospitals
🏥 Medical & Healthcare Experiences
🎟️ Trade Shows & Event Spaces
🏛️ Government & Public Facilities
✈️ Airports & Transport Hubs
🔒 Intellectural Property (IP) Solutions
🏙️ Smart Cities & Infrastructure
The Details – Grounded
in Real Systems
Mad Systems builds AV systems every day, and we also build the next generation.
Across years of engineering, we have developed a suite of patented tools that supercharge traditional AV:
- QuickSilver® for advanced, open-hardware audiovisual systems
- CheshireCat® for privacy-centric recognition
- LookingGlass® Concierge for live visitor intelligence
- Alice® for virtual docents, media delivery, and personalized storytelling
- Alice® OnBoard for phone-based experiences
- Lory® for personal-device tour guidance
- CaterPillar™ for independent cane-based navigation
- WonderLens™ for spatial anchoring and mixed reality
- TeaParty® for flexible, scalable system/show control
These form the building blocks of AV++®, the world’s first hyper-personalized audiovisual ecosystem.
Experience AV++® at Wonderland
Some things are better understood in person. Wonderland is our live demonstration space where you can experience AV++® and our personalized technologies working together in a real environment.
Industry leaders who have visited Wonderland consistently describe it as a turning point in how they think about AV, personalization, accessibility, and destination-wide intelligence.
If you would like to see what these systems can do in practice, we would be pleased to host you. A visit to Wonderland offers a clear, hands-on understanding of how our technologies perform, how they integrate with traditional AV, and how they can shape the future of visitor experiences.
Schedule a visit and experience the technology for yourself – we look forward to welcoming you.
AV++®: More Than Technology. A Smarter Way to Run a Destination.
When our technologies work together, the result is AV++®: a powerful, unified platform that delivers far more than the sum of its parts. AV++® enables destinations to move beyond traditional audiovisual systems toward responsive, intelligent environments that adapt to their visitors and operational needs.
With AV++®, destinations can benefit from capabilities such as:
- real-time, venue-wide crowd awareness
- adaptive routing that responds to changing schedules and conditions
- immersive, personalized multilingual experiences
- AI-guided media that adapts to each visitor’s profile
- environment-aware content that reacts to group behavior
- AV++® Analytics for real-time dashboards and long-term planning
- progressive wayfinding across galleries or zones
- point-of-sale integration for personalized offers or memberships
- safety and separation alerts for family groups when needed
These capabilities aren’t required for every project, but when you need them, they are transformational.
AV++® enhances operational efficiency, lowers costs, simplifies maintenance, improves reliability, and creates a longer, more future-proof life cycle for your AV systems, all while delivering experiences that feel effortless to guests.
Why Mad Systems? Because we are building what the industry will need next – and you can use as much or as little of it as your project requires.
Traditional AV
Reliable audiovisual integration for museums, attractions, and public spaces.
QuickSilver® AV
Non-proprietary, node-based AV backbone for wired or wireless installations, designed for venue-scale operation.
Alice® AI Virtual Docents
Context-aware guidance and storytelling for physical spaces, supporting multilingual delivery and accessibility modes, subject to deployment design.
CheshireCat® Recognition
Privacy-centric recognition options and context handling, designed to operate with limited or no continuous cloud dependency, subject to deployment choice and policy.
TeaParty®
System/Show Control
Flexible show and system control for complex AV environments, coordinating timing, cues, power states, and routines.
Lory® Tourguide
Multi-language interpretive content delivered to visitors’ smart devices, subject to content design and deployment configuration.
QuickSilver® Retrofit
Modernize exhibits and galleries without rebuilding infrastructure, subject to site constraints and scope.
Alice® OnBoard
On-device, multilingual, personalized storytelling through visitor phones, subject to consent posture and policy constraints.
AV++® Analytics
Operational insight into visitor flow, dwell, and engagement, where configured and subject to consent posture.
LookingGlass® Concierge
Guest-level operational intelligence for greeting, routing, and balancing, subject to consent posture, policy constraints, and deployment configuration.
CaterPillar™
Non-visual navigation and guidance designed for visually impaired guests, subject to safety constraints and deployment design.
WonderLens™
Research preview exploring spatial overlays aligned to physical environments, subject to device capability, and policy constraints.
Planning long-term Transformation with WorldModel™?
Interested in the Architecture of WorldModel™?
Explore the architecture of WorldModel™. LEARN MORE.
PARTNER WITH INNOVATION : Let’s INNOVATE together
Collaboration & Licensing Opportunities
Mad Systems offers both traditional AV integration and next-generation technologies.
If you want to differentiate, scale, modernize, personalize, or future-proof your experience, our team is ready to collaborate.
Explore licensing, partnerships, and integration opportunities.
Let’s innovate together.
Leading the Future of AV,
While Delivering
What Works Today
The AV world is changing. Audiences now expect experiences that are more immersive, more inclusive, and more meaningful than ever before. At Mad Systems, we help you deliver exactly that – on your terms, and at your pace.
Whether you need a traditional AV installation, a modernization of your existing systems, or a path toward advanced personalization and intelligent environments, our team is here to support you with solutions that are reliable today and ready for tomorrow.
We continue to develop patented technologies that raise expectations across the industry, and we are proud to make those tools available for organizations who want to innovate responsibly and confidently.
If you are ready to elevate your experiences or explore what the next generation of AV can do for your destination, we would love to talk.
Contact
Connect with Mad Systems
📍 733 N Main St, Orange, CA 92868, USA
📧 info@madsystems.com
📞 +1.714.259.9000