A few years back, we embarked on a journey to revolutionize visitor experiences. Our vision was to create personalized, touch-free systems, eliminating the need for physical interactions like scanning RFID tokens. The first step towards this was the development of an infrared tag. The tag, designed to hang on a lanyard, would align with the direction the visitor was facing. Since the head typically aligns with the body, if our sensors detected these tags, we could reasonably assume that visitors were engaging with a particular exhibit.

However, we faced challenges when it came to powering these tags and making them production-ready. Incorporating rechargeable batteries meant designing chargers and ensuring the availability of these batteries in the future. We wanted to steer clear of custom battery packs. Alternatively, using a hypercapacitor solution necessitated the creation of a rapid charger. These solutions entailed custom work and non-proprietary hardware, which we were keen to avoid.

Moreover, from an operational perspective, the system raised concerns. The task of collecting and cleaning the tags, establishing an anti-theft solution, and ensuring they were always charged presented logistical hurdles. It became clear that our vision needed a new direction – one that was free of tokens, didn't require cleaning, and had no risk of loss.

This led us to facial recognition technology, after all - the ops folks don't need to clean people's faces, and they don't need to worry about visitors taking those home. This laid the groundwork for our patented Cheshire Cat™ recognition systems. These systems leverage facial, color/pattern, and license plate recognition with several additional features. One of our crucial goals was to ensure privacy. To achieve this, we developed a system that operates on a local server, eliminating the need for an internet connection. This also resulted in another huge advantage – a swift response time of around half a second, far superior to any systems reliant on remote servers.

Thus, our journey led us to innovative solutions that uphold our commitment to privacy, convenience, and a seamless visitor experience.

Just like a tailored outfit, information should be customized to fit perfectly. It’s high time we waved goodbye to the 'one-size-fits-all' method of audience engagement. You wouldn't resort to this with your kids, so why do it with your audience?

Introducing Mad Systems' innovative, patented Recognition Controlled Media Delivery System, a bespoke solution for museums and visitor centers in the 21st century. Our system offers the ultimate flexibility, delivering the right media content to each visitor.

Instead of having to carry tokens such as RFID or barcode wristbands or lanyards, Facial Recognition does not need anything but your face. The system creates an encrypted digital "fingerprint" of your face - your picture does not need to be stored, we do not need to know your name - just your preferences when it comes to how the exhibits provide you with information. With our technology, the facial recognition server system does not need an internet connection, so your privacy is guaranteed, allowing us to use "anonymous recognition". 

A Revolution in Personalizing Experiences

Mad Systems takes pride in our Recognition-based Location and Personalized/Targeted Media Delivery System solutions, backed by four US patents and additional worldwide patents pending. These patents include the development of personalized media delivery, interactive exhibits, digital signage, and way-finding solutions. We use cutting-edge recognition technologies such as facial recognition, color/pattern recognition, and license plate recognition. Our system also associates cars with drivers, passengers, includes options to include facial recognition with Point-Of-Sale transactions, and other interactions.

From museums and expos to resorts and Smart Cities, our groundbreaking technology empowers public spaces, delivering media and crafting exhibits, advertisements, and interactive solutions that cater to patrons' interests, language preferences, ADA needs, and purchasing habits. This personalized approach results in a unique experience tailored for each visitor.

Discover how Mad Systems' state-of-the-art solutions are revolutionizing public spaces such as theme parks, museums, visitor centers, cruise ships, and customer service applications. Experience the unbeatable combination of our QuickSilver® and recognition technologies today, as well as our cost-effective alternatives including barcodes, RFID, or QR codes. Experience the difference with our innovative technology.

Dispensing with the One-Size-Fits-All Approach

Our personalized media delivery technology allows us to deliver age-appropriate and curriculum-relevant stories, accommodating even subject matter experts. The days of static wall-mounted graphics and a universal approach are behind us. Our system can deliver content in different languages, providing science and history-based versions. Dynamic content that meets the expectations of a new generation of visitors is possible, as well as improved ADA support.

Mad Systems is reshaping the audio-visual industry, firmly believing that 'One Size Does Not Fit All'. This ethos has been typically understood in marketing and advertising, but technology has only recently caught up to this principle. Our patented solutions now allow for targeted advertising, optimizing your marketing budget based on personalized media delivery and analytics.