The Mad team really is Mad about AV.
We do some innovative work, and we work with some amazing companies and individuals. These podcasts are all about industry related subjects. Guests and Mad team members talk about innovation and the state of the industry, and sometimes about our projects and developments. Further down on this page you'll find additional video short stories, too.
No longer are museums about gawking at static displays of what life used to be or reading one person’s interpretation of a work of art. The museum experience is changing thanks to technology. Convincing curators or foundations backing museums to install advanced devices, on the other hand, can still take time, said David Whitemyer, Director of Business Development for Luci Creative in a conversation on the subject with Tricia Rodriguez, our Director of Marketing.
"It will be wonderful if we could get every family member interested in museums, because they have so much to offer; however, we also need to give them a personal experience, because they’re expecting that today,” Rodriguez said. “Especially our young museum-goers – they want to be enlightened. They want new technologies. They want to be able to understand the technology at their level – the graphic panel is something they don’t take time to read any more. They need to be engaged.”
Of course, we're also talking about David's photography, his book and a limoncello recipe.
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