Category: News
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From Concrete to Consciousness: How Cities Become Aware
The Four Real Layers of a Smart City From Concrete to Consciousness: How Cities Become Aware The concept is this: The Experiential Layer translates data into meaning. It doesn’t just show traffic statistics; it adjusts signals and signage so commuters flow smoothly. It doesn’t merely measure footfall; it tunes public-space lighting and media to match
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WorldModel™ : the next category in Themed Entertainment
When destinations start thinking: how the WorldModel becomes the next big category in Themed Entertainment Imagine arriving at a destination that understands you. Not because it tracks you or because an app predicted your behaviour, but because the place itself behaves with awareness. It knows your preferred language without requiring you to set anything. If
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Announcing WorldModel™ and the Cognitive Governance Layer™
The Birth of Governed Intelligence in Physical Environments For years, we have spoken about the promise of intelligent environments. We imagined places that could understand their visitors, anticipate their needs, adapt in real time, and respond with the fluidity of a living system. Imagination alone was never the challenge. The real challenge was building the
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The Future of Immersive Experiences Will Be Built in Waves
The Future of Immersive Experiences Will Be Built in Waves And We Are Only in the First One By Maris J. EnsingArchitect of Intelligent, Personalized Experience Systems Themed entertainment has always advanced through invention. Mechanisms gave way to digital control. Projection and media transformed environments. Interactivity changed how guests engaged with stories. Artificial intelligence is
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Personalization Without Surveillance – W3C Verifiable Credentials 2.0
Personalization Without Surveillance: The Strategic Impact of W3C’s Verifiable Credentials 2.0 A New Web Standard for Privacy-First Personalization This spring, the World Wide Web Consortium elevated the Verifiable Credentials Data Model v2.0 to an official Web Standard (W3C Recommendation) . In plain terms, a once-niche framework for digital identity has matured into a mainstream foundation for trust on
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Web 3.0/4.0/5.0 – Mad’s latest pending patents
Hyper-Personalization with Web 4.0 and 5.0: The Moment the Built World Starts Listening A Saturday crowd presses into a museum. A grandfather taps his audio, hears Spanish. His granddaughter’s AirPods answer a question at her reading level, then nudge her toward a quieter gallery where the lines are thinner. A nearby exhibit reorders its clips
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Hyper-personalization: the must-have infrastructure for guest experiences
Hyper-personalization: the must-have infrastructure for guest experiences As visitor expectations rapidly evolve, hyper-personalization is quickly shifting from luxury to necessity. Mad Systems has pioneered a patented AI-driven infrastructure that makes individualized visitor experiences practical, scalable, and seamless—delivering greater loyalty, inclusivity, sustainability, and privacy by design. This article explores how advanced personalization is becoming essential infrastructure
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Walk the Moon with a digital astronaut
Walk the moon with a digital astronaut: how avatar expert docents could reimagine guided tours “When Neil and I saw this door,” he said, rapping the hatch on an earlier Apollo capsule, “we didn’t like how it worked… so we had them change it.” That throw-away line from Dick Gordon, command module pilot of Apollo 12,
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Beyond the artifact: key considerations for modern museums
Beyond the artifact: key considerations for modern museums Museums have long served as cultural anchors, repositories of our collective past, and beacons guiding our shared future. Yet as society evolves and audiences become ever more tech-savvy, museums face new challenges that extend beyond artifacts. From inclusive design to sustainability, a range of emerging topics now
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Revolutionizing Tactial Training with AV++®
AV++®: Revolutionizing Tactical Training with AI-Powered Personalization Modern law enforcement and military training demands realism, adaptability, and precision. High-stakes scenarios like active shooter responses or combat simulations leave no room for one-size-fits-all training. Imagine a tactical training system that recognizes each individual or squad as they enter a simulation, then adapts in real-time to their