Category: Portfolio


  • From Concrete to Consciousness: How Cities Become Aware

    From Concrete to Consciousness: How Cities Become Aware

    The Four Real Layers of a Smart City From Concrete to Consciousness: How Cities Become Aware The concept is this: The Experiential Layer translates data into meaning. It doesn’t just show traffic statistics; it adjusts signals and signage so commuters flow smoothly. It doesn’t merely measure footfall; it tunes public-space lighting and media to match…

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  • WorldModel™ : the next category in Themed Entertainment

    WorldModel™ : the next category in Themed Entertainment

    When destinations start thinking: how the WorldModel becomes the next big category in Themed Entertainment Imagine arriving at a destination that understands you. Not because it tracks you or because an app predicted your behaviour, but because the place itself behaves with awareness.  It knows your preferred language without requiring you to set anything. If…

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  • Announcing WorldModel™ and the Cognitive Governance Layer™

    Announcing WorldModel™ and the Cognitive Governance Layer™

    The Birth of Governed Intelligence in Physical Environments For years, we have spoken about the promise of intelligent environments. We imagined places that could understand their visitors, anticipate their needs, adapt in real time, and respond with the fluidity of a living system. Imagination alone was never the challenge. The real challenge was building the…

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  • The Future of Immersive Experiences Will Be Built in Waves

    The Future of Immersive Experiences Will Be Built in Waves

    The Future of Immersive Experiences Will Be Built in Waves And We Are Only in the First One By Maris J. EnsingArchitect of Intelligent, Personalized Experience Systems Themed entertainment has always advanced through invention. Mechanisms gave way to digital control. Projection and media transformed environments. Interactivity changed how guests engaged with stories. Artificial intelligence is…

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  • Revolutionizing Tactial Training with AV++®

    Revolutionizing Tactial Training with AV++®

    AV++®: Revolutionizing Tactical Training with AI-Powered Personalization Modern law enforcement and military training demands realism, adaptability, and precision. High-stakes scenarios like active shooter responses or combat simulations leave no room for one-size-fits-all training. Imagine a tactical training system that recognizes each individual or squad as they enter a simulation, then adapts in real-time to their…

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  • Mad Systems adds Laura Peralta-Jones to Sales & Marketing team

    Mad Systems adds Laura Peralta-Jones to Sales & Marketing team

    First posted on InPark Magazine 22nd October 2024   Author: IPM News Mad Systems, an award-winning technologies company, specializing in exhibits, attractions, interactive and media experiences, announced the addition of Laura Peralta-Jones who joins their Sales & Marketing teams. Peralta-Jones will be part of the Business Development arm, having worked in similar roles for a variety…

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