Services

At Mad Systems, we design, engineer, and deliver audiovisual systems that support your creative, operational, and visitor-experience goals. Whether you are shaping an early concept or managing the details of a large, multi-disciplinary project, our team provides clear guidance and dependable expertise at every stage.

We offer full-service AV design, planning, integration, programming, and support, ensuring that each system is tailored to your environment and built for long-term reliability. From traditional audiovisual installations to advanced personalized and accessibility-driven solutions, we help bring your vision to life with systems that are robust, intuitive, and ready for the future.

Explore our core services to see how we can support your project from concept to completion.

Our work doesn’t just stop at delivering individual services—it’s about collaboration. Whether you’re an Owner, Designer, Fabricator, Architect, or part of a Branding Event team, our expertise integrates seamlessly with your role. We even specialize in creating inclusive experiences with a focus on Accessibility.

Through our tailored approach, we adapt our services to meet the demands of your specific industry or project. Use the accordion below to explore how we bring value to every stakeholder in the creative process.

Owners

Owners and executive teams need audiovisual systems that are visually compelling, operationally reliable, and straightforward for staff to manage. Whether the goal is to refresh a gallery, modernize a visitor center, support a traveling exhibit, or build a new environment from the ground up, Mad Systems provides solutions that fit both the creative vision and the operational reality.

We design and integrate traditional AV systems that are durable, cost-effective, and easy to maintain, as well as advanced AV++® tools that introduce personalization, accessibility support, and adaptive content where they add value. You choose the level of innovation; we deliver systems that work.

Our focus is on building experiences that engage visitors, support return attendance, improve guest satisfaction, and strengthen the reputation of your venue over time. Every system we build is engineered for long-term performance, predictable operation, and the flexibility to evolve as your audience and mission grow.

Designers

Designers shape the emotional and narrative experience of a space. Whether the goal is to build a fully master-planned environment or a stand-alone installation, the design intent defines how visitors feel, move, and connect with the story.

Mad Systems supports that creative vision by integrating technologies that enhance, never distract from, the designer’s work. We bridge the gap between concept and execution, ensuring that every artistic choice, from ambience and pacing to interactivity and flow — is supported by reliable, well-engineered systems.

We work closely with designers, master-planners, and creative directors to deliver experiences that are expressive, intuitive, and memorable. Whether the tone is playful, educational, dramatic, or contemplative, our role is to translate your creative intent into technical solutions that perform beautifully and consistently for years.

Your vision leads.

Our engineering makes it possible.

Fabricators

When scenic work is underway, timing and coordination become critical. Mad Systems works closely with fabricators to ensure technology integrates cleanly and reliably into the built environment, whether the project begins with early sketches or a fully detailed RFP package.

We review mechanical, and electrical considerations alongside the GC and EC to confirm cabling, pathways, cooling, mounting, access, and maintenance requirements are correctly planned and engineered. Our goal is to make installation efficient and predictable, reducing surprises in the field and keeping schedules on track.

We also collaborate with fabricators to suggest improvements where they add value, such as simplifying integration, extending system longevity, or reducing long-term maintenance. By staying current with proven technologies and engineering practices, we help ensure that the final product is robust, serviceable, and ready for years of reliable operation.

Mad Systems is committed to being the technical partner fabricators can trust: responsive, precise, and easy to work with throughout the entire build.

Architects

Architects create the spatial framework that defines how visitors move, gather, and interact within an environment. Our role is to ensure that the audiovisual systems supporting those experiences integrate cleanly and predictably into the architectural intent.

Mad Systems is a technology-neutral integrator. We are not tied to specific manufacturers or proprietary platforms, which allows us to recommend solutions based on performance, reliability, maintainability, and long-term availability. This same philosophy guided the development of our own in-house systems, which use widely available, non-proprietary components to simplify replacement, upgrades, and lifecycle support.

We work closely with architects from concept through construction to align audiovisual requirements with structural, mechanical, electrical, and environmental considerations. Our consultancy helps identify the most suitable technologies for each space, supporting everything from discreet background systems to large-scale media features.

By collaborating early and maintaining open coordination throughout the project, we ensure that your design vision is technically sound, fully supported, and ready for long-term operation. Our goal is to deliver seamless integration that enhances the built environment and strengthens the visitor experience.

Branding Events

Brands and IP owners operate in a world where audiences are surrounded by constant media. To stand out, experiences must be meaningful, memorable, and personally relevant. Technology plays a crucial role in creating that connection – it enables stories to adapt to each visitor, environments to respond in real time, and moments to feel unique and shareable.

Mad Systems works with brand teams, creative agencies, and experiential producers to integrate advanced audiovisual and personalization technologies into branded environments and events. Whether the goal is to elevate a product reveal, create an immersive activation, or support a touring experience, we design systems that enhance your narrative and deepen audience engagement.

Using tools such as multilingual media delivery, emotion-aware interactions, privacy-centric recognition, and personalized storytelling, we help brands create experiences that feel tailored, relevant, and authentic. These installations are engineered for reliability, ease of operation, and seamless integration with scenic, lighting, and media teams.

From early concept through deployment, our role is to support your creative vision with technology that strengthens the brand–audience connection and extends the impact of your experience across social and digital platforms.

Accessibility

Mad Systems is guided by our IDEA values – Inclusivity, Diversity, Equality, and Accessibility. These principles shape how we approach every project and every environment, with a commitment to ensuring that all visitors can engage fully and confidently with the experiences around them.

We believe that communication, storytelling, and participation should be available to everyone, regardless of language, ability, or physical requirements. Our team evaluates each space with accessibility in mind, working closely with designers, fabricators, and client teams to integrate solutions that go beyond basic compliance.

Through tools such as multilingual media delivery, adaptive content, personalized assistance, and technologies like CaterPillar™ for visually impaired navigation, we help create environments where every guest can participate meaningfully. Our goal is to support experiences that are welcoming, equitable, and thoughtfully designed for the widest possible audience.

Accessibility is not an add-on for us – it is a core part of how we design, engineer, and deliver every system.

Behind every successful project is a story of collaboration, innovation, and trust. At Mad Systems, we take pride in the partnerships we’ve built and the results we’ve delivered. Don’t just take our word for it—our clients’ feedback speaks volumes. Below, you’ll find some references from those who’ve worked with us firsthand, showcasing the breadth and depth of our experience across industries.

Mad Systems has been instrumental in helping us realize our vision of an education center focused on our message of 100% local, reliable high quality water. Their forward-thinking approach and innovative solutions have enriched our space in ways we hadn’t thought possible. We’re delighted to have Mad Systems as our partner.

Paul E. Shoenberger, Mesa Water District
Mad Systems created an immersive, dynamic, and engaging water museum for the Water Replenishment District’s Albert Robles Center. We appreciated all their technical and creative input throughout the project and hope to inspire generations of water stewards through the interactive and educational exhibits at our learning center.

Jenn Swart, Water Replenishment District
My compliments to your staff, all very talented and good people.

Renato Consolini, California Department of Water Resources
Our partnership with Mad Systems, one of the most sophisticated high-tech operations in the exhibition and presentation field, has been a dream for our staff and visitors. They are incredibly knowledgeable, helpful, kind, and generous. We look forward to many more years of fruitful collaboration with the great professionals at Mad Systems!

Dr. Sean O’Harrow, Bowers Museum