Mad created a custom game for Yahoo to be used at their private demonstration area at CES. the game uses the Kinect 3-D capture device to allow for visitors to gesture to control the interactive

it represents the millions upon millions of data items that yahoo collects every second of every day, and the results of some of the anonymous data mining. visitors lift a hand to create a dynamic piece of ‘cotton wool’ that then allows them to collect data points and intercept factoid spheres as they glide by

This is just one of those nice magical interactives – and it won the 2015 Commercial Integrator award for Best Corporate Interactive.


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