Technologies
Traditional AV Integration + Advanced Personalized Solutions
Mad Systems delivers a complete spectrum of audiovisual capabilities, from reliable traditional AV systems to next-generation hyper-personalized and accessibility-driven solutions.
For more than 25 years, we have designed, engineered, and installed tailored AV systems for museums, visitor centers, theme parks, attractions, corporate environments, government facilities, and public destinations. Our work combines the craftsmanship of traditional audiovisual integration with modern tools that can enhance, adapt, and transform visitor experiences, subject to project scope and deployment design.
Our technologies support the full range of client needs, from traditional AV installations to advanced, personalized, destination-scale systems.
Whether you are building a gallery, a theater, a digital installation, a hospitality space, a corporate environment, or a destination-wide system, we provide solutions designed for long-lifecycle operation and maintainable deployment.
All of our advanced capabilities are part of the AV++® ecosystem, powered by QuickSilver® as the enabling backbone. Each capability can be used on its own or combined with others, allowing destinations to adopt as much or as little of AV++® as they need.
AV++®: The Next Step Beyond Traditional AV
Alongside our traditional AV services, Mad Systems has developed AV++®, a suite of patented technologies built on the non-proprietary QuickSilver® backbone.
AV++® combines recognition options, personalization, accessibility, analytics, and intelligent orchestration into a flexible set of tools that can be used independently or as a coordinated ecosystem. These technologies make it possible to support:
- Multilingual media delivery
- Sensory-aware experiences
- Guided wayfinding
- Privacy-centric visitor recognition, where configured
- Accessible navigation
- Personalized storytelling
- Real-time operational insights, where configured
- Adaptive system behavior under policy constraints, where configured
AV++® is not required for every project. When it is used, it can extend what traditional systems can support for destinations that need personalization, accessibility, and operational coherence at scale.
Core technologies in the ecosystem
Traditional AV
Reliable Audiovisual integration for museums, attractions, and public spaces.
QuickSilver® AV
Non-proprietary node-based AV backbone for wired or wireless installations.
Alice® AI Virtual Docents
Context-aware guidance and storytelling for physical spaces, supporting multilingual delivery and accessibility modes, subject to deployment design.
CheshireCat® Recognition
Privacy-centric recognition options and context handling, designed to operate with limited or no continuous cloud dependency, subject to deployment choice and policy.
TeaParty®
System/Show Control
Flexible show and system control for complex AV environments, coordinating timing, cues, power states, and routines.
Lory® TourGuide
Multi-language interpretive content delivered to visitors’ smart devices, subject to content design and deployment configuration.
QuickSilver® Retrofit
Modernize exhibits and galleries without rebuilding infrastructure, subject to site constraints and scope.
Alice® OnBoard
On-device, multilingual, personalized storytelling through visitor phones, subject to consent posture and policy constraints.
AV++® Analytics
Operational insight into visitor flow, dwell, and engagement, where configured and subject to consent posture.
LookingGlass® Concierge
Guest-level operational intelligence for greeting, routing, and balancing, subject to consent posture, policy constraints, and deployment configuration.
CaterPillar™
Non-visual navigation and guidance designed for visually impaired guests, subject to safety constraints and deployment design.
WonderLens™
Research preview exploring spatial overlays aligned to physical environments, subject to device capability, and policy constraints.
All of these technologies are part of the AV++® ecosystem and are powered by QuickSilver® as the enabling backbone.
AV++®: More Than Technology. A Smarter Way to Run a Destination.
AV++® in Practice
When these technologies are used together, they form the AV++® ecosystem, a practical framework that goes beyond traditional AV features. AV++® can support multilingual and adaptive media, real-time situational awareness, guest-responsive content, personalized navigation, operational insight, and accessibility-centered design, subject to deployment configuration, consent posture, and operator policy.
These capabilities can help destinations reduce avoidable integration friction, simplify lifecycle maintenance, and deliver experiences designed to feel coherent across zones and touchpoints. Your team chooses how far to go. Mad Systems provides the tools, architecture, and specialist engineering to support phased adoption.
WorldModel™: Advanced Architecture for the Future
WorldModel™ is our governed operating architecture for intelligent physical environments. It is not a product or a control system you install. It is an architectural approach for environments that require real-time awareness, governed decision-making, and destination-wide personalization across multi-vendor systems.
AV++® technologies can deliver personalized and adaptive experiences today. WorldModel™ describes how those systems, and equivalent third-party subsystems, can be composed into a governed destination-scale operating architecture when scale, policy, and long-lifecycle constraints demand it.
Please explore WorldModel™ here:
Please see the canonical reference design and definitions here:
Experience AV++® at Wonderland
Wonderland is our live demonstration facility where these technologies come together in a working environment. Visitors can explore the systems, interact with personalized experiences, and see firsthand how traditional AV and AV++® integrate.
Please contact us if you would like to schedule a visit.
Collaboration and Licensing Opportunities
Mad Systems offers flexible licensing and collaboration options for organizations that want to incorporate our technologies into their own projects.
Whether you need a single capability or a broader integration across a destination, we work with creative, engineering, and operational teams to support responsible, policy-aligned deployment.
Why Mad Systems
We are, and remain a full-service AV integrator with decades of experience delivering exhibits, theaters, interactive installations, and immersive environments.
Our advanced technologies allow us to go further where it matters, including accessibility, multilingual continuity, and personalization, while keeping deployment practical and maintainable.
By combining traditional AV with our patented technologies, we help destinations create accessible, meaningful, and long-lasting experiences, and we support clients from concept through commissioning and beyond.
If you would like to explore any of these technologies or discuss how they might enhance your environment, please contact us.
