Explore the interaction
Work through what a person does, how the exhibit responds and how the experience changes for different audiences.
Explore Design ↗DESIGNERS & CREATIVE TEAMS
Develop the experience.
Keep the creative intent.
Mad works with designers and creative teams on the interactions, sound, media, physical interfaces and systems that bring an idea into the room. We can help develop the design as well as engineer its delivery, with authorship and responsibilities clear from the start.
WORKING WITH MAD
Bring the difficult details into the design conversation.
Prototype what matters
Test the control, media behavior, sound or physical interface that carries the idea. Resolve the uncertain parts while the design can still respond.
Explore prototyping and software ↗Carry intent into commissioning
Define the result the installed experience must achieve, including language, accessibility and operator needs.
Plan the delivered result ↗PROJECT EVIDENCE
See the specific contribution.
A mobile exhibition
For Your Baby’s Amazing Brain, Mad’s design work connects physical exhibits and interactions in a traveling learning space.
See the MOTAL project ↗Exploring a film world
At Warner Bros. Studio Tour London, Mad created gigapixel imagery, graphics and interactive programming for the Hogwarts Castle Model stations.
See the interactive design ↗TECHNICAL DETAILUseful outputs for the next design stage.
Open the engineering detailClose this sectionLook for the red circuit symbol for engineering detail.
| Decision | What to define |
|---|---|
| Interaction design | Behavior sequences, content states and interface definitions, including the visitor’s entry and exit points. |
| Physical coordination | Controls, mounting, enclosures, access and integration with the exhibit fabricator’s work. |
| Media and sound | Playback, synchronization, projection, loudspeaker and acoustic requirements shaped around the experience. |
| Acceptance | A documented relationship between the creative intention, the implemented functions and the evidence reviewed during commissioning. |
An existing space can also be a starting point. We can assess its constraints and develop a scope that preserves what is useful while changing the parts needed for the new experience.
CAPABILITY AND EVIDENCE
A clear scope for your project.
Define the visitor experience first: the story, the interaction and what each guest should be able to perceive or do. We connect that intent to selected technology, identify what is already demonstrated and plan the prototypes or tests needed for a new combination.
LET’S BUILD WHAT COMES NEXT
What does your next decision need?
Tell us the project stage, the people involved and the question you are trying to resolve. We can agree a useful next step.
Start a conversation