Media that behaves coherently
Coordinate playback, language variants, show states and visitor interactions with the physical system.
Explore QuickSilver ↗MEDIA & INTERACTIVE DEVELOPERS
Build adaptive
experiences together.
You bring the content and the interaction you want to create. Mad can work with your team on the software interfaces, playback, control and visitor context that connect it to a physical venue, or develop those parts as a shared scope.
WORKING WITH MAD
Connect the creative application to the room.
Personalization with boundaries
Use the project’s agreed preference and consent model to select appropriate authored or venue-governed content.
Explore Alice ↗A shared development process
Specify interfaces, prototype the important behavior and test the application in the intended operating conditions.
Engineering and programming ↗PROJECT EVIDENCE
See the specific contribution.
Preferences in a real exhibit
The DWR Vista del Lago technology exhibition uses QuickSilver and Alice, with age and language preferences entered through QR or NFC interactions.
See the Alice project ↗Custom interactive software
Mad’s Warner Bros. Studio Tour London work brought together imagery, graphics and software for close exploration of the Hogwarts Castle Model.
See the software work ↗TECHNICAL DETAILDefine the application and platform boundary.
Open the engineering detailClose this sectionLook for the red circuit symbol for engineering detail.
| Decision | What to define |
|---|---|
| Content contract | Supported media formats, metadata, language and accessibility variants, version control and publishing permissions. |
| Visitor context | What information the application receives, why it is needed, consent requirements and how it is discarded or retained. |
| Behavior and failure | What the application may request, how the system responds, and the fallback when content or context is unavailable. |
| Testing and deployment | Representative devices, performance budgets, network assumptions, test content and release responsibilities. |
The scope can combine established functions with defined development and integration work. Agree on interfaces, permitted use and the evidence needed to accept the result.
CAPABILITY AND EVIDENCE
A clear scope for your project.
Agree on the media, interaction, language and timing requirements before authoring begins. We connect those requirements to the selected software and interfaces, then identify any prototype or integration work needed to demonstrate the intended visitor experience.
LET’S BUILD WHAT COMES NEXT
What does your next decision need?
Tell us the project stage, the people involved and the question you are trying to resolve. We can agree a useful next step.
Start a conversation