AV SYSTEMS • DESIGN, ENGINEERING, INTEGRATION & SUPPORT

Audiovisual systems.Designed to keep evolving.

The difference? AV++®.

The audio, video, interactives and control you need today, with a QuickSilver® computing foundation designed to grow with your experience, your audience and new capabilities as they are developed.

One team for design, engineering, installation, commissioning and support. Bring your creative brief to life with AV++® and a planned route to future capabilities.

WHY MAD IS DIFFERENT

An AV foundation
for your next idea.

Create today’s experience on a foundation designed for tomorrow’s possibilities.

AV++® connects audiovisual delivery with a planned path for development. We bring software, computing capacity, interfaces and support together around the experience you want to create and the capabilities you may want to add.

01 / THE COMPUTING FOUNDATION

QuickSilver®

QuickSilver® is the compute foundation for a new approach to AV.

Core audiovisual functions run on standard computing and software, allowing sound, video, interactives and show control to share an extensible foundation. That makes current capabilities practical and gives future technologies somewhere to live.

02 / THE CONNECTED CAPABILITIES

AV++®

A growing family of capabilities that can work together.

On that foundation, Mad has developed a growing body of patented and patent-pending capabilities that take AV beyond conventional playback and control: media tailored to age and interests, visitor context, optional recognition, accessibility, intelligent operation, advanced audio, spatial experiences, analytics and more.

Your next idea has a place to grow.

As your brief develops, AV++® gives new software, additional computing and connected technologies a place in the working installation. Plan the capabilities you need now and a route to add more as your venue evolves.

Add capabilities.

Extend the experience with software, content and selected AV++® technologies.

Expand the computing.

Plan for more processing, storage or connected resources as requirements grow.

Build on your investment.

Retain suitable displays, speakers and other equipment while upgrading the computing foundation or selected components.

Explore Alice® for media tailored to age, interests and language; Lory® for accessible delivery; CheshireCat® for optional recognition; TeaParty® for control; and Mad Hatter™ for advanced audio. Mad Intelligence™ extends the story into continuing engineering, while the WorldModel™ architecture provides context and governance.

A long-term approach
to your AV investment.

Start with the capabilities your venue needs now. We can plan the QuickSilver® foundation, expansion and support around your brief, your priorities and your budget.
Plan your AV++® system ↗

Traditional AV

Mad designs, engineers, integrates, commissions and supports audiovisual and interactive systems. We work with clients, architects, designers and exhibit teams to develop the sound, media, interfaces and control that serve the creative brief. Reliable delivery and clear operation are design requirements from the beginning.

A gallery, theater, attraction or public space brings physical design and technical behavior together. Loudspeaker positions affect what people hear. Surfaces and sightlines affect what they see. Interfaces and timing affect what they can do. Mad carries those relationships through detailed design, programming, installation and project-specific acceptance, with documentation and support planned for the people who will operate the result.

Services

What Mad Delivers

Exhibit AV

Complete audiovisual systems for museum galleries, science centers, and interpretive spaces.

Theater Systems

Projection, audio, lighting, and show control for immersive theater environments.

Interactive Installations

Touch displays, sensor-driven experiences, and responsive media environments.

Digital Signage

Networked display systems for wayfinding, information, and dynamic content delivery.

Design and engineering

System design, signal routing, interface development and integration engineering coordinated around the intended experience.

Quality Management

Rigorous QA/QC processes from design through commissioning and handover.

Delivered

Different briefs. Different design decisions.

A presidential library, a touring creativity exhibition and a permanent sports-history experience each require a different approach. Explore how the brief shaped the design and the work Mad delivered.

Connect the capability to the experience.

Choose the media, control, visitor and support functions that serve the brief, with QuickSilver as the computing foundation.

Explore the AV++ family ↗

Design and engineering give the project the system it needs. When a new installation calls for the AV++® family, QuickSilver® supplies its computing foundation. For an existing installation, the legacy playback and control foundation must first be retrofitted with QuickSilver before selected AV++ capabilities are added. Explore QuickSilver Retrofit or discuss Design with Mad.

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Why Are We Doing This?

Five monkeys parable illustration

Five New Monkeys

There is a well-known parable about five monkeys. It is not really about monkeys. It is about what happens when a group keeps enforcing a rule long after the original reason for that rule has disappeared. In AV and Location Based Entertainment, that pattern shows up all the time.

Five monkeys are placed in a habitat with a ladder in the middle. At the top of the ladder hangs a bunch of bananas. Naturally, one of the monkeys climbs the ladder to grab the bananas. When it does, the researchers spray the rest of the monkeys with cold water. After a few attempts, the monkeys quickly learn the connection.

Banana = Cold Shower.

Before long, whenever a monkey even tries to climb the ladder, the other monkeys pull it down and beat it up to stop it.

  1. One original monkey is replaced. The new monkey tries to climb. The others attack. It learns not to climb - even though it has never been sprayed.
  2. Another original is replaced. Same result. The new monkey learns the rule.
  3. This continues until all five originals are gone.

None of them have ever been sprayed. None of them know why.

But none of them will climb the ladder. And if a new monkey tries, the group will still beat it up.

Why?
Because that is just the way things are done.


That is how large parts of this industry still operate.

Too many teams inherit technical assumptions from the last project, then production assumptions from the last technical stack, then budget assumptions from the last production model. Eventually those assumptions stop looking like choices and start being treated like physics.

Much of that behavior comes from designing around proprietary black box hardware. Once a system is built on closed, single-purpose devices, everything downstream begins to conform to their limitations. Workflows. Support models. Spare strategies. Upgrade paths. Before long, entire organizations are protecting the ladder - without asking whether the ladder still needs to be there.


We chose a different starting point.

We built a system that bases AV hardware on non-proprietary compute node hardware rather than on closed black box endpoints. That decision changed the problem space.

  • Hyper-personalization became possible - behavior no longer had to be locked inside fixed-function hardware. Experiences could become adaptive, contextual, and individualized in software.
  • Spares were minimized - standardized around a smaller family of node types instead of a growing inventory of specialized proprietary devices.
  • Upgrades became easier - increasing capability often means increasing compute available to a node, not replacing entire subsystems.

We did not set out to defend the old ladder. We set out to remove the reasons people thought they could not climb it.

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