PRESS AND PARTNER RESOURCES

Media kit.

Official brand assets and ready-to-use background for journalists, editors and partners covering Mad, the design, engineering and technology company also known as Mad Systems.

Contact Mad for press Read the rebrand story

OFFICIAL ARTWORK

The new Mad identity.

Use the original vector artwork or a PNG at 3,000 pixels wide. Keep the logo’s proportions and colors intact. The tagline is Design • Orchestrate • Inspire.

Mad logo. Vector SVG or transparent PNG, 3,000 × 1,325 pixels.

Download logo SVG Download 3,000-pixel PNG

Logo with the black tagline for a light background. Vector SVG or transparent PNG, 3,000 × 1,613 pixels.

Download tagline SVG Download 3,000-pixel PNG

Logo with the white tagline on black. Vector SVG or PNG, 3,000 × 1,613 pixels.

Download black-background SVG Download 3,000-pixel PNG

Hatter™ Beyond DSP. Original PNG artwork, 1,774 × 887 pixels.

Download Hatter artwork

COLOR, TYPE AND LANGUAGE

A consistent Mad identity.

Mad red

The master logo red is #ED1C24, or RGB 237, 28, 36. Use the supplied artwork to retain the original color.

Website typography

Outfit is used for headings. Source Sans 3 is used for body copy. These are the typefaces used in the current website.

Tagline and positioning

Design • Orchestrate • Inspire is the logo tagline. Architecture for Intelligent Environments is the company’s positioning statement.

PEOPLE AT MAD

Portraits for your story.

Download the available original portrait files. Contact Mad for an interview, a different photograph or an image suitable for larger print reproduction.

Maris J. Ensing, Founder and Chief Architect. Available portrait: 224 × 192 pixels.

Download Maris portrait

Tricia Ensing. Available portrait: 1,024 × 1,077 pixels.

Download Tricia portrait

READY-TO-USE COMPANY DESCRIPTIONS

Mad, in a paragraph or a few.

Use the short description for a listing, caption or introduction, and the longer version when there is room for the company and technology story.

Download the boilerplates as plain text

Short boilerplate

Mad brings design, engineering, software and fabrication together to create working experiences and systems. Founded in 1998 and based in Orange, California, the team develops interactive exhibits, sound environments, audiovisual systems and technology for personal, accessible experiences, from the first brief through integration and support.

Longer boilerplate

Mad brings design, engineering, software and fabrication together to turn complex ideas into working experiences and systems. Founded in 1998 and based in Orange, California, the company works with clients and creative teams on interactive exhibits, sound environments, physical interfaces, audiovisual systems and the infrastructure connecting them.

The continuing development, engineering and integration are a team achievement. Mad's designers, engineers, programmers, creatives, technicians and project teams bring the expertise, imagination and care that turn an idea into a dependable installation. The team can contribute a defined scope alongside existing partners or carry an agreed package from the first brief through prototypes, detailed design, commissioning and support.

Project experience also drives continuing technology development. QuickSilver® provides a foundation built on standard computer architecture. Selected AV++® capabilities add personal, multilingual and accessible media. Mad Intelligence™ brings continuing engineering, WorldModel™ provides context and governed coordination, and Mad Hatter™ connects digital signal processing with spatial listening, soundscape authoring and developing measurement and adaptation. The product pages identify working capabilities, qualification work and continuing development.

Mad is the preferred everyday name of the company also known as Mad Systems. Architecture for Intelligent Environments expresses the connection between practical project delivery and systems designed to keep serving the intended experience as conditions change.

THE REBRAND

Mad Systems is now also Mad.

Copy-ready description

Mad is the next chapter for Mad Systems. The new name, logo and tagline, Design • Orchestrate • Inspire, bring design, engineering, invention and project delivery together around a larger ambition: experiences that remain personal, accessible and faithful to their purpose throughout their working life. The identity recognizes the breadth of the team’s work and the technologies being developed to carry it forward.

Read Introducing Mad

How to name the company

Mad is the preferred name for everyday editorial use. Mad Systems remains an established company name and is useful when connecting the new identity to earlier projects or coverage.

The tagline is Design • Orchestrate • Inspire. The positioning statement is Architecture for Intelligent Environments.

Formal identification

The legal corporate name is Creative Mad Systems, Inc. Both Mad and Mad Systems are established doing-business-as names. Use the legal name where formal corporate identification is required.

THE TECHNOLOGY STORY

Different roles. One connected ambition.

Mad's technology connects what a designer intends, what an installation can do and how the real experience can be assessed as conditions change. These names describe complementary parts of that work.

A plain-language guide to the main technology names
Name	Role	Read more
Mad Intelligence™	Continuing engineering for an environment. Its architecture retains the intended result, assesses available capabilities and uses evidence to guide authorized responses when the experience falls short.	Mad Intelligence
Mad Hatter™	Digital signal processing and acoustic experience. Hatter connects the processing audio professionals expect with soundscape authoring, Mad Presence™ head-tracked loudspeaker listening and developing measurement, adaptation and personal delivery.	Mad Hatter
QuickSilver®	The distributed computing and media foundation. It uses standard computing hardware to support audiovisual functions and provide a practical basis for service, expansion and new capabilities.	QuickSilver
WorldModel™	Context and governed action. Its architecture represents relevant information about the venue and coordinates behavior within the applicable permissions, consent and policies.	WorldModel
AV++®	The connected family of capabilities for personalization, multilingual media, accessibility, interaction and operation, built on the QuickSilver computing foundation, with the included functions defined for each project.	The technology family

For patent and trademark references, use the IP and patents page, which distinguishes selected granted records, newer patent-pending work and registered marks, with links to public records. For deeper explanations, see Published architecture.

FOUNDER BIOGRAPHY

Maris J. Ensing.

Founder and Chief Architect

Maris J. Ensing is the founder and chief architect of Mad. His work connects advanced electronics, control systems, design and invention with intelligent physical environments, AV++® and WorldModel™. His career spans audiovisual infrastructure, interactive experiences and personalized media delivery.

The continuing development, engineering and integration of that work are a team achievement. Mad’s engineers, programmers, creatives, technicians and project teams contribute the expertise, imagination and care that turn inventions into dependable systems and engaging experiences. Together, Maris and the Mad team serve museums, visitor centers, attractions and other public destinations.

Author profile and articles

BACKGROUND FOR YOUR STORY