CARE AND INSIGHT

CheshireTracks™
Understand the space.
Verify the picture.

Camera-based occupancy heat maps and visual checks of exhibit output, designed to give a venue useful observations without identifying its visitors.

Discuss visual verification Explore the verification story

WHAT IT DOES

See where the experience needs attention.

CheshireTracks™ is being developed to turn overhead camera observations into occupancy heat maps and movement information: where people gather, where they pause and which parts of a space receive little use. Those observations help a venue assess layout and operation.

The same verification story includes visual checks of displays and projection surfaces. A player reporting that it is online does not establish that the right picture is reaching the exhibit. CheshireTracks compares the observed output with the reference and conditions defined for that view, so a blank, missing or unexpected presentation can be brought to the operator’s attention.

CheshireTracks: observe the venue — Developing local camera processing supplies aggregate occupancy and configured output checks. The sensing role excludes visitor recognition and retained visitor imagery.

PRIVACY IN THE SENSING DESIGN

Understand the room without recognizing the people.

The design processes camera images locally and releases the occupancy or output observations needed for the job. Individual recognition and the retention of visitor photographs or video are excluded from the CheshireTracks sensing role. The venue specifies what aggregate observations it retains, for how long and who may use them.

CheshireCat® recognition is a separate, optional capability for visitors who choose a personal experience. It is not a prerequisite for an occupancy heat map.

ONE VERIFICATION STORY

The picture, the sound and the intended result.

TruCheck™ brings the verification capability together. CheshireTracks supplies visual and occupancy observations. Mad Hatter™, with MTCL™, the Microphone That Cannot Listen, supplies acoustic measurement features. TruView™ gives an operator a remote visual inspection.

With Mad Intelligence™, the relevant evidence is connected to the intended outcome and the next permitted action. Automatic measurements and operator observations remain distinct, so the system can identify what is known and what still needs attention.

ENGINEERING DETAIL

Specify the observation, privacy boundary and response.

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CheshireTracks design and integration brief
Parameter	Scope
Input	Configured overhead camera views and views of selected display or projection surfaces.
Outputs	Aggregate occupancy and movement observations; checks against a defined visual-output reference.
Processing	Local image processing. No individual recognition in this sensing role.
Retention	No retained visitor photographs or video. Aggregate-record lifetime is defined by the venue.
Acceptance	Coverage, lighting conditions, occlusion, expected image, confidence and response to an unavailable observation are established for the installation.
Integration	Developing visual evidence path for TruCheck and Mad Intelligence; operator review through the specified venue interface.

Occupancy does not establish a person’s interest, comprehension or satisfaction. Visual evidence establishes only the configured output check.

TWO DISTINCT CAMERA ROLES

CheshireTracks is not CTCS™.

Choose the sensing role that matches the job
	CheshireTracks™	CTCS™
Purpose	Venue-scale occupancy and visual output checks.	The Camera That Cannot See: a listener’s head-position and orientation input for Mad Presence™.
Information supplied	Aggregate occupancy and configured visual observations.	Head-pose measurements, with a constrained output design.
Development focus	Views across a room and its exhibits.	A dedicated single-listener pose node.
Recognition	No individual recognition.	No individual recognition or image-stream output in the node design.

LET’S BUILD WHAT COMES NEXT

What should the venue be able to verify?

Bring the exhibit, the expected output and the operating question. We will define a useful observation and the evidence needed to rely on it.

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Terms on this page

CheshireTracks™: Venue occupancy and visual verificationMad's camera-based development for occupancy heat maps and checks of display and projector output. It processes images on the device, with no pictures retained and no identity recognition. The Camera That Cannot See instead supplies single-listener head pose. Mad Hatter with The Microphone That Cannot Listen supplies the audio checks.
CTCS™: The Camera That Cannot See™Mad's developing dedicated sensor node for a listener's position and head orientation in Mad Presence. It is designed to output pose and tracking quality without stored pictures or identity recognition. CheshireTracks has the separate venue-wide role of occupancy heat maps and visual output checks.
MTCL™: The Microphone That Cannot Listen™Mad's purpose-limited acoustic sensing approach for Hatter's audio verification. Sound is processed locally and only the permitted measurements leave the node, rather than a stream of visitors' conversations.