Alice® is the Mad Systems platform for personalized media delivery in physical environments. It enables venues to present content that is responsive to visitor context, language, accessibility needs, interests, age level, and delivery preference, while remaining grounded in venue-controlled knowledge and operational rules.
Rather than treating every visitor identically, Alice® enables physical environments to adapt what they say, show, and explain. It can select, assemble, and deliver media through public displays, personal devices, audio channels, or interactive systems - helping venues create experiences that are more relevant, more inclusive, and more repeatable across return visits. The Alice® Body of Knowledge CMS is the content foundation: a venue-controlled knowledge store. Alice® builds on patented and patent-pending Mad Systems technologies for personalized media delivery, including the method for preserving curatorial integrity and preventing AI confabulation. Every narrative Alice® delivers comes from institution-approved content, not AI-generated improvisation.