MAD INSIGHTS

Better questions.
Better project decisions.

Practical reading for clients, designers and technical teams: how to shape an experience, include different visitors, plan its working life and introduce new capabilities with a clear scope.

DESIGN AND DELIVERY

Connect the idea to a working result.

Design and technology for a museum experience

How the physical design, software and engineering develop together.

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Design and engineering before installation

Coordinate interfaces early, or assess what can change in a project already under way.

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What architectural AV contributes

A definition of the experience-system coordination work.

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VISITORS AND OPERATIONS

Plan for the people who will use it.

Complete multilingual and accessible journeys

Content, delivery methods, preferences and privacy, with documented project examples.

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The working life of an experience

Access, documentation, diagnostics, software and component refreshes.

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Before the specification

What an experience and technology requirements brief can capture.

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TECHNOLOGY AND COLLABORATION

Make the next capability concrete.

From traditional AV to AV++

The QuickSilver foundation, selected additions and the retrofit path.

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Governed AI in practice

Use current architecture to define authority, consent, fallback and evidence.

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Working with Mad technology

Agree on the technology and delivery responsibilities with your chosen project team.

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LET’S BUILD WHAT COMES NEXT

Which question belongs in your next meeting?

Bring the project stage, the constraint or the experience you want to create. We can help define a useful next step.

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