Maris J. Ensing
Maris J. Ensing is the founder and chief architect of Mad. His work connects advanced electronics, control systems, design and invention with intelligent physical environments, AV++® and WorldModel™. His career spans audiovisual infrastructure, interactive experiences and personalized media delivery in physical venues.
The continuing development, engineering and integration of that work are a team achievement. Mad’s engineers, programmers, creatives, technicians and project teams bring their own expertise and imagination to every stage. They challenge and refine ideas, solve the difficult practical problems and turn inventions into dependable systems and engaging experiences. Their shared skill, care and commitment are what make Mad’s work possible.
Together, Maris and the Mad team work across museums, visitor centers, attractions, themed environments and other public destinations where technology must remain supportable, accessible, multilingual and coherent throughout its life.
Maris is the author of Hyper-Personalized Venues: A CEO's Guide to AI, Privacy, and World Models and The World Model: Governed AI for Hyper-Personalized Venues.
Design and technology for a museum experience
Develop a museum experience from the visitor’s first action through prototypes, physical design, software and commissioning, with examples from Mad’s project work.
How design and engineering meet before installation
Coordinate the interfaces between design, media, software, fabrication and installation. Identify the decisions still open at each project stage and the evidence needed to move forward.
Designing a complete experience for different visitors
Plan the content, interfaces and delivery methods that let different visitors receive a complete experience, with preferences and privacy defined for the project.
How to plan the working life of an experience
Plan the working life of an experience through operator workflows, diagnosis, maintenance and qualified component refreshes, with lessons from Mad’s Blue Planet Theater work.
From traditional AV to a foundation that can evolve
Choose the system around the experience and its future requirements. For an existing installation, QuickSilver establishes the foundation before selected AV++ capabilities are added.
Governed AI: from a useful idea to a testable implementation
How to develop an AI-assisted visitor experience around approved content, visitor choices, local or external services, human control and a testable implementation scope.