WORKING WITH MAD
Start with your responsibility in the project. Each path explains how Mad can contribute, what the next stage might produce and where to find the technical detail.
YOUR PROJECT PERSPECTIVE
You are responsible for the visitor experience and for what happens after opening day. Mad connects design, engineering and delivery with the practical work of operating, maintaining and changing the installation.
Explore your path ↗Mad works with designers and creative teams on the interactions, sound, media, physical interfaces and systems that bring an idea into the room. We can help develop the design as well as engineer its delivery, with authorship and responsibilities clear from the start.
Explore your path ↗Mad coordinates experience systems with the building and exhibit design. We help the project team define the acoustic, equipment, network, power and access requirements that should inform the drawings, then keep those interfaces connected to the intended visitor experience.
Explore your path ↗Mad can contribute design, software, engineering and technology to a project delivered with your team. We establish the interfaces, responsibilities and acceptance evidence together so the client receives a coherent installation.
Explore your path ↗You bring the content and the interaction you want to create. Mad can work with your team on the software interfaces, playback, control and visitor context that connect it to a physical venue, or develop those parts as a shared scope.
Explore your path ↗Mad helps procurement teams translate an owner’s requirements into a clear technology brief, evaluation criteria and acceptance tests. The specification should explain what the experience must do, what the operator will need and what a proposal must demonstrate.
Explore your path ↗Public projects need an engaging experience, practical operation and clear accountability for the work delivered. Mad connects design and engineering with multilingual content, accessibility and lifecycle requirements defined for the institution.
Explore your path ↗HOW MUCH DETAIL WOULD YOU LIKE?
Start with the story, then open the engineering detail wherever you want to explore further. Look for the red circuit symbol beside a technical heading. The Engineering detail switch in the navigation can open all sections, and the site can remember your reading preference in this browser.
You can open any individual section at any time. Your reading choice does not change the capability or status information available to you.
LET’S BUILD WHAT COMES NEXT
An early idea, a defined package or an existing system can all start a useful conversation.
Start a conversation