A new experience
Develop the audience experience, the operating requirements and a scope that fits the project. Make the critical interactions tangible through design and prototypes.
Explore Design ↗OWNERS & OPERATORS
An experience people value.
A system your team can operate.
You are responsible for the visitor experience and for what happens after opening day. Mad connects design, engineering and delivery with the practical work of operating, maintaining and changing the installation.
WORKING WITH MAD
Start with the outcome you need.
An existing venue
Identify what is working, what is difficult to maintain and what the next investment should make possible. A review can establish a staged refresh rather than an all-at-once replacement.
Arrange a system review ↗A dependable handover
Agree on the operator controls, documentation, training and support arrangements alongside the installation. The team running the system needs usable information.
Plan for operation ↗PROJECT EVIDENCE
See the specific contribution.
A complete language experience
The Albert Robles Center can switch all its text between English and Spanish within seconds, keeping the whole interpretive experience in the selected language.
Read the ARC story ↗An existing installation renewed
The Blue Planet Theater at Gwinnett connects Mad’s original AV work with a later system renewal, showing that the life of an experience includes refresh work.
Read the theater story ↗TECHNICAL DETAILWhat to ask for before you commit.
Open the engineering detailClose this sectionLook for the red circuit symbol for engineering detail.
| Decision | What to define |
|---|---|
| Experience | Which visitor and staff outcomes will the system support, and how will those outcomes be demonstrated? |
| Operation | Who starts, stops, updates and recovers the system? What happens when a network, device or external service is unavailable? |
| Maintenance | Which components are replaceable, what software is required and who holds the configuration backups? |
| Future changes | Which later functions does the chosen foundation support, and what extra content, interfaces or engineering would they require? |
A long operating life is a design objective supported by maintenance and planned refreshes. It is not a guarantee that every original component, operating system or supplier remains available indefinitely.
EXISTING INSTALLATIONS
A staged path to new capability.
Upgrade in stages around the equipment that remains useful. A QuickSilver® retrofit can retain suitable projectors, displays and speakers while replacing the older playback and control foundation. That creates the platform on which you can consider selected AV++® capabilities as priorities and budgets develop.
CAPABILITY AND EVIDENCE
A clear scope for your project.
Know what you are commissioning and how you will accept it. The proposal identifies established capabilities, any development needed for your installation, and the demonstrations or measurements that will show whether the delivered experience meets your requirements.
LET’S BUILD WHAT COMES NEXT
What does your next decision need?
Tell us the project stage, the people involved and the question you are trying to resolve. We can agree a useful next step.
Start a conversation