Designing a complete experience for different visitors

Language, hearing, vision, age and interests can change what a visitor needs from an experience. The design should establish which forms are supported and how each person receives the story, rather than leaving those choices to a final overlay or caption.

At the Albert Robles Center, the entire center can switch between English and Spanish within seconds. All interpretive text changes throughout the space. That complete change is what Mad calls 100% language dignity.

ARC was the first PixelsEverywhere™ visitor center. Its digital interpretive graphics allow the complete visual story to change language. Additional language sets can offer the same dignity when the complete content is authored and approved.

Vista del Lago provides a different example: its technology exhibition uses QuickSilver and Alice, with age and language preferences supplied through QR or NFC interactions. ARC changes the shared interpretation throughout the center. Vista del Lago connects individual age and language selections with exhibit content.

A visitor can receive a session experience without a lasting member profile. Where the venue offers returning-member continuity, define the consent, retention, deletion and access rules before retaining preferences.

Local intelligence is part of Mad’s development direction, including Alice demonstrations using a local language model. The objective is to keep important venue and visitor information within the venue or participating venues. Each installation must identify any external services it actually uses.