Our work / Corporate and broadcast environment

ESPN SportsCenter Lobby

Interactive display towers, a video wall and a live-data scheduling display bring a broadcast studio’s activity into its lobby.

ESPN SportsCenter

Mad’s contribution
Interactive lobby exhibits
Mad’s contribution
Video wall and media-source integration
Mad’s contribution
Live-data display and scheduling software

A broadcast environment, made visible.

As the SportsCenter studio moved from high-definition production to 4K, Mad created a range of lobby exhibits to mark the change. The work included three fourteen-foot-tall interactive towers and several video displays.

A video wall presented live or prerecorded media from different sources. A digital interpretation of a split-flap board used studio data to show which studio was broadcasting which programme, with scheduling options.

Working with the room.

The lobby was bright and acoustically reflective. Mad worked with the client team on the conditions needed for the exhibits to function in that environment.

The result brought together interactive software, display integration and changing operational information.

Design. Engineer. Deliver.

What should your visitors experience?

Bring Mad your brief, an exhibit idea or an operating challenge. We can connect the experience with the audiovisual systems, software and physical details needed to realize it.